How To Reduce Ad Spend Waste With Better Data Insights
How To Reduce Ad Spend Waste With Better Data Insights
Blog Article
Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of shopping organizations are turning to server-side tracking as a way to improve their information collection processes. While it requires a lot more technical knowledge than routine GTM and might introduce added prices, it can cause greater accuracy and even more trustworthy information
Pixel tracking utilizes an item of code to sign up conversions on your site. It's simple to establish and much less vulnerable to ad blockers.
1. Much more precise information
The typical method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy policies. This means that the data being sent to Google Advertisements, Facebook Business Manager and other systems is much less exact than it should be.
Server-side tracking is an extra secure choice that aids to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, suggesting it's less likely to be impacted by advertisement blockers or various other safety actions. This provides much more accurate data and a more complete picture of user journeys across channels.
Additionally, this kind of tracking enables companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send, and makes it easier to follow numerous data laws. It's also a lot less susceptible to fraudulence, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring enables businesses to collect and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can assist marketing professionals make more informed advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in website visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disruptions and inaccurate outcomes. Server-side monitoring enables organizations to bypass these restrictions and offer accurate, regular data that is much less prone to interference.
This sort of monitoring likewise allows organizations to track conversions that occur beyond the website, like phone calls and in-store acquisitions. This is essential since brand-new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies looking for to adapt to these adjustments.
3. Less vulnerable to scams
Server-side monitoring enables businesses to control data payloads before it gets to conversion tracking tools 3rd party endpoints, enhancing security and privacy. This is specifically essential as various browsers and systems increasingly alter how they manage cookies. For example, in iphone 14, Safari will just provide first-party cookie information and will not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these limitations and continue to track conversions that took place outside of your web site.
In addition, server-side tracking allows you to capture individual information straight on your own web servers. This eliminates reliance on third parties, which can be vulnerable to breaches and privacy offenses.
A server-side tracking system is a set of directions that informs your website's web server what occasions to record. This data is after that sent to analytics devices like Google Analytics and Facebook Service. It's additionally used to activate event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate approach that makes use of a small piece of code on your web page to accumulate information from users.
4. Much easier to carry out
Server-side monitoring is a data collection process that occurs on the web site's very own web server, bypassing web browser restrictions. This indicates that information accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this technique is that it lowers the scope of data administration and provides companies extra control over transmission, making it usually more dependable. Consequently, it's less vulnerable to information obstacles caused by things like a broken connection or an active ad blocker being set up.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is after that passed straight to your advertising and marketing tools on the server. This allows you to have more accurate data and helps ensure conformity with personal privacy laws such as GDPR. In addition, it additionally stays clear of the monitoring restrictions enforced by web browsers and ad blockers.